Nokian Tyres is the market leader in premium car tires in the Nordic countries. We seek growth especially in North America. Central Europe is also an important market for us. In June 2022, we initiated an exit from the Russian market.
In addition to car tires, we are one of the world’s leading tire manufacturers for heavy machinery.
SOLID POSITON IN THE NORDIC COUNTRIES
Approximately 12 million car and van tires are estimated to be sold each year in Finland, Sweden, and Norway, of which about half are winter tires. Nokian Tyres is the only Nordic tire manufacturer and a stable market leader within the region. We have a wide range of products designed particularly for the Nordic conditions and our brand awareness in the region is strong.
BUILDING FOR GROWTH IN NORTH AMERICA
North America is one of the growth markets for Nokian Tyres. Nearly 270 million car tires are sold each year in the US and Canada, and the US is the world’s second largest market for vehicles. We focus strongly on Canada and the US snowbelt, which are also our strongest regions. Besides winter tires, we focus on selected all season tires, which are designed and developed for the North American markets. Our new factory in Dayton, US, which started operations in 2020, creates a solid ground for our growth in North America.
NEW INVESTMENT IN EUROPE
Approximately 260 million passenger car and van tires are sold each year on the European market (excluding the Nordic countries). The region is also the world’s biggest winter tire market and therefore an important market area for Nokian Tyres. To support our future growth, we have decided to invest in completely new production capacity in Europe.